Contexte
Online golf shop: consulting, project management, PrestaShop development and acquisition strategy. Scope focused on priority journeys and content readability.
Projet
Corner Golf
Année · 2023–2024E‑commerce
Technos
En bref
Structured e‑commerce journeysMeasurement and acquisition foundations
Consulting
Acquisition
E‑commerce
Rôle
E-commerce steering and PrestaShop delivery with acquisition framing to connect qualified visibility, catalogue clarity and transaction performance.
Le terrain
Mission
Structure the e‑commerce offer and improve conversion and visibility for a specialised golf store.
Livraison
Robust PrestaShop site, optimised purchase journey and acquisition levers in place.
L'enjeu
Structure the e‑commerce offer and improve conversion and visibility for a specialised golf store.
Robust PrestaShop site, optimised purchase journey and acquisition levers in place.
Golf is a demanding world: customers compare, read, hesitate over the right shaft, grind, grip. Corner Golf had the expertise; it needed a store that carries that standard - a sound e‑commerce base, a checkout that reassures, and the beginnings of measurable visibility so a niche market does not mean invisibility.
Contrainte métier
À compléter — budget, délais, conformité ou capacité équipe.
Frictions utilisateurs
À compléter — friction parcours, lisibilité, confiance.
Tension produit
À compléter — priorisation, dette technique, mesure.
Le parti pris
The challenge
Commercial potential was there, but technology held things back: catalogue to structure, product pages to make useful, checkout to clarify. The brief was not “a website” alone - platform, measurement and acquisition had to align so each visit could become a legible path to payment.
The response
Scoping then PrestaShop to lean on a proven e‑commerce core; journeys designed (navigation, product pages, cart, payment) with an obsession for clarity. In parallel, measurement and visibility foundations - analytics, SEO, first acquisition levers - enough to learn fast, not enough to choke the team.
What changed
A store that holds up technically, a purchase flow that reads in a few clicks, and instruments to see what pulls people in, what converts, and where to invest next - a base to grow without rebuilding the story every six months.
Chiffres et écrans
Les chiffres qui comptent
Technical performance
99%
Current performance observed on this project scope: 99%.
99%
Accessibility
100%
Accessibility level observed on this scope: 100%.
100%
Technical quality
93%
Technical quality level observed on this scope: 93%.
93%
Performance globale
97%
SCORE /100
Excellent
Moyenne des indicateurs apres optimisation
Impact et résultats
- Structured e‑commerce journeys. Navigation, product pages, cart and payment redesigned to guide a demanding audience without unnecessary friction.
- Measurement and acquisition foundations. Analytics, SEO and first paid levers to connect traffic, behaviour and conversion in the golf niche.
- Scalable PrestaShop core. Proven transactional base and configuration oriented to catalogue and promotions, so the offer can evolve without endless rebuilds.
Sous le capot
Process & réutilisabilité
Corner Golf links e-commerce architecture, acquisition optimization and product steering to evolve the store continuously without losing transactional clarity.
Core e-commerce funnel control
Catalogue, cart, checkout
The funnel is managed as a living product with friction prioritized by business impact.
- Lots are sliced by conversion stage instead of isolated page ownership.
- Acceptance focuses on offer comprehension and checkout fluidity.
- Critical anomalies are fixed first on transactional entry points.
Measured optimization loops
Analytics, SEO, campaigns
Iteration decisions are evidence-based across traffic, behavior and conversion signals.
- Weekly review of traffic-to-conversion signal chain.
- Key pages are adjusted according to observed SEO/paid performance.
- Message and funnel-entry tests target session quality improvement.
Transverse operating steering
Product, technical, acquisition
One steering model prevents contradictory decisions between teams.
- ClickUp centralizes backlog, dependencies and acceptance criteria.
- Technical debt vs short-term conversion gains is explicitly arbitrated.
- Result logs accelerate prioritization in subsequent iteration cycles.
Design system
Readex Pro, Helvetica
Aa
Heading 1
Heading 2
Heading 3
Main Body
Link
Aperçu du site en ligne
La suite
Project learnings
- In niche e-commerce, product-page and checkout clarity matter more than visual effects.
- Measurement foundations must be installed early to guide acquisition trade-offs.
- A well-framed PrestaShop baseline enables iteration without recurring rebuild cycles.
Recommended next steps
- Run A/B tests on product and cart pages to increase qualified add-to-cart rates.
- Strengthen comparison and buying-guide content to support intent-led SEO.
- Set weekly CPA/ROAS monitoring by product family to refine acquisition allocation.