Contexte
Car dealership network (45 years of experience): trade-in, rental, broker, Suzuki. Multi-location sites in Cognac, Orléans, Saintes, Tonnay-Charente. Scope focused on priority journeys and content readability.
Projet
Gabardos
Année · 2022–2025Institutional
Technos
En bref
Unified multi-branch showcaseAcquisition and service journeys
Automotive
Dealership
Multi-site
Rôle
Project management and WordPress delivery to structure clear multi-dealership journeys, connect offers/services and strengthen local conversion paths.
Le terrain
Mission
Deliver a clear showcase for a multi-site network (trade-in, rental, broker, Suzuki dealership) with a strong identity and consistent user journeys.
Livraison
Structured WordPress site, offers and locations highlighted, contact and quote journeys optimised.
L'enjeu
Deliver a clear showcase for a multi-site network (trade-in, rental, broker, Suzuki dealership) with a strong identity and consistent user journeys.
Structured WordPress site, offers and locations highlighted, contact and quote journeys optimised.
Multi-site automotive is UX chaos fast: each dealership has offers, stock, rhythm - but the customer should not guess where to click. Gabardos, with decades on the ground, needed one showcase that carries both the network’s story and the commercial pulse of the moment.
Contrainte métier
À compléter — budget, délais, conformité ou capacité équipe.
Frictions utilisateurs
À compléter — friction parcours, lisibilité, confiance.
Tension produit
À compléter — priorisation, dette technique, mesure.
Le parti pris
The challenge
Four ways into the relationship - buy, trade-in, rental, broker - plus Suzuki identity, plus workshop and finance services: many doors to order without drowning visitors. The site must serve the local branch without fragmenting the brand.
The response
Scoping then bespoke WordPress with a multi-location structure: highlighted offers, vehicle search and contact that lead somewhere, services integrated where they reassure (maintenance, financing). Built so content can follow dealership reality.
What changed
An online presence that feels like a mature network: clean navigation, visible offers, simple contact - a showcase ready to age well as stock and campaigns move.
Chiffres et écrans
Les chiffres qui comptent
Technical performance
96%
Current performance observed on this project scope: 96%.
96%
Accessibility
100%
Accessibility level observed on this scope: 100%.
100%
Technical quality
93%
Technical quality level observed on this scope: 93%.
93%
Performance globale
96%
SCORE /100
Excellent
Moyenne des indicateurs apres optimisation
Impact et résultats
- Unified multi-branch showcase. One front door for Cognac, Orléans, Saintes and Tonnay-Charente: offers, stock and contacts stay contextual without fragmenting the Gabardos brand.
- Acquisition and service journeys. Trade-in, rental, broker and Suzuki ordered clearly; workshop and financing appear where they reassure.
- Maintainable WordPress for teams. Flexible templates and structure so stock, campaigns and network news can move without a seasonal rebuild.
Sous le capot
Process & réutilisabilité
Gabardos organizes a multi-dealership network in one editorial framework to align local offers, service journeys and consistent brand navigation.
Multi-location content structure
Local relevance, unified brand
Content operations are mapped by customer intent to prevent branch-level fragmentation.
- Branch-level content models follow one shared publishing logic.
- Buy/trade-in/rental/service paths are ordered by practical decision flow.
- Local offer updates remain synchronized within one network narrative.
Reusable WordPress templates
Offers, vehicles, contacts
Standardization supports fast updates while preserving quality consistency.
- Shared templates cover vehicle listings, service pages and local forms.
- Content contracts reduce editorial variance between dealerships.
- Campaign updates can be deployed without structural redesign.
Operational steering loop
ClickUp synchronization
Transverse steering aligns field teams and digital operations on one release cadence.
- Lots for stock, content and campaign updates are tracked centrally.
- Local urgency is arbitrated with full network-impact visibility.
- Release acceptance process secures high-conversion pages before publish.
Aperçu du site en ligne
La suite
Project learnings
- Multi-dealership networks convert better with one unified entry point and explicit local contact paths.
- Clear service journeys (trade-in, rental, workshop, financing) improve commercial readability.
- Maintainable templates are essential to keep up with stock and campaign velocity.
Recommended next steps
- Add lead tracking by dealership and journey intent.
- Strengthen linking between vehicle listings, workshop services and contact forms.
- Set a monthly offers/stock update ritual with editorial QA checkpoints.