Contexte
Online butchery of exceptional meats: PrestaShop back-office for commerce, WordPress for Edito & SEO, and acquisition optimised for ROAS x4.5 over 5 years. Scope focused on priority journeys and content readability.
Projet
Guarda Pampa
Année · 2020–2025E‑commerce
Technos
En bref
Unified commerce & editorial experienceROAS x4.5 over 5 years
Consulting
Acquisition
Premium
Rôle
Growth steering and PrestaShop/WordPress architecture to align premium experience, logistics reliability and long-horizon acquisition optimization.
Le terrain
Mission
Deliver a premium shopping experience without anxiety: demanding product pages (provenance, cuts) and logistics (delivery slots, fees, cold chain) explained at the right time, while building a measurable acquisition engine to optimise ROAS over 5 years.
Livraison
A unified e-commerce experience (PrestaShop commerce + WordPress editorial) and controlled growth: ROAS x4.5 over 5 years via SEO and Facebook/Instagram/Google campaigns.
L'enjeu
Deliver a premium shopping experience without anxiety: demanding product pages (provenance, cuts) and logistics (delivery slots, fees, cold chain) explained at the right time, while building a measurable acquisition engine to optimise ROAS over 5 years.
A unified e-commerce experience (PrestaShop commerce + WordPress editorial) and controlled growth: ROAS x4.5 over 5 years via SEO and Facebook/Instagram/Google campaigns.
Selling exceptional meat online means turning curiosity into an order without anxiety: provenance, cuts and advice must guide the choice, then delivery and cold chain must reassure before purchase. The setup combines PrestaShop commerce, WordPress editorial (Edito & SEO) and measured acquisition: ROAS x4.5 over 5 years, optimised via Facebook/Instagram/Google, enabled by CI/CD to iterate fast without breaking the experience.
Contrainte métier
À compléter — budget, délais, conformité ou capacité équipe.
Frictions utilisateurs
À compléter — friction parcours, lisibilité, confiance.
Tension produit
À compléter — priorisation, dette technique, mesure.
Le parti pris
The challenge
Premium is measured in millimetres: rich product pages without noise, useful tips without empty marketing, and logistics (delivery slots, fees, cold chain) explained early enough to prevent drop-off. At the same time, we needed to turn editorial into acquisition fuel: align WordPress Edito & SEO with the PrestaShop catalogue, then optimise Facebook/Instagram/Google campaigns with reliable tracking to aim for ROAS x4.5 over 5 years.
The response
Strict scoping first, then a PrestaShop back-office built for commerce: product variants, delivery options, payment and microcopy in the right moments. WordPress is dedicated to Edito & SEO: content templates, structure and pages that answer search intent (guides, proofs, discovery). Everything shares a custom front end so the design and the journey stay consistent between editorial and purchase. On the growth side: conversion measurement, landing iterations and multi-channel optimisation (SEO + Facebook/Instagram/Google), enabled by a generic CI/CD flow to deploy, test and control each improvement.
What changed
A shop aligned with the brand, a funnel that breathes trust, and a learning loop: traffic becomes more qualified, checkout stays calmer, and performance improves over time. ROAS reaches x4.5 over 5 years thanks to the combination of content (Edito/SEO), commerce (catalogue & delivery) and acquisition (Meta + Google), without losing premium standards.
Chiffres et écrans
Les chiffres qui comptent
Technical performance
+20 pts
Measured progression from 79% to 99% on this indicator.
Avant79%
Après99%
Accessibility
+19 pts
Measured progression from 76% to 95% on this indicator.
Avant76%
Après95%
Technical quality
+19 pts
Measured progression from 77% to 96% on this indicator.
Avant77%
Après96%
Performance globale
97%
SCORE /100
Excellent
Moyenne des indicateurs apres optimisation
Impact et résultats
- Unified commerce & editorial experience. A PrestaShop back-office built to orchestrate the catalogue and delivery (cold chain), while WordPress handles Edito & SEO; a custom front end ensures a consistent experience from the first scroll to the checkout.
- ROAS x4.5 over 5 years. Conversion tracking plus SEO optimisation and campaigns on Facebook/Instagram/Google: tests, adjustments and continuous learning to optimise ROAS over 5 years (x4.5).
- No-break CI/CD deployments. Automated deployments, tests and controls through CI/CD: frequent iterations without performance breaks or tunnel regressions.
ROAS sur 5 ans
Avant / après : le contraste
The Guarda Pampa visual comparison highlights clearer hierarchy, more stable mobile rendering, and stronger emphasis on primary actions.
- Block hierarchy is reinforced to speed up first-glance comprehension.
- Primary CTAs are repositioned to reduce navigation hesitation.
- Visual pacing is lighter to improve readability on mobile screens.
Sous le capot
Process & réutilisabilité
Guarda Pampa is driven by three coordinated levers: dual commerce/editorial architecture, data-driven acquisition optimization, and no-break CI/CD delivery.
Controlled dual architecture
PrestaShop + WordPress, one front
Back-office split is organized for conversion performance, not technical complexity.
- PrestaShop governs catalogue, logistics and premium transaction constraints.
- WordPress carries Edito/SEO narrative and purchase reassurance layers.
- Unified front-end keeps one coherent journey from discovery to checkout.
Continuous acquisition optimization
SEO, Meta, Google
Performance is managed through long-horizon learning loops, not isolated campaign wins.
- Conversion tracking baseline supports precise channel-level reading.
- Landing and message tests run against seasonality and product strategy.
- Budget reallocations are driven by session quality and margin signals.
Reliable CI/CD deployment model
Iterate without breakage
Frequent releases are secured by explicit quality controls on funnel-critical paths.
- Pre-release checks validate tunnel stability before publish.
- Performance sanity checks run on high-load commercial pages.
- Rollback-ready procedure reduces risk during active acquisition windows.
Design system
Montserrat, Rounded Elegance
Aa
Heading 1
Heading 2
Heading 3
Main Body
Link
Aperçu du site en ligne
La suite
Project learnings
- Premium e-commerce wins when content, logistics and quality proof tell one coherent story.
- The commerce/editorial split succeeds only when the front-end experience stays fully unified.
- Durable performance comes from continuous optimization, not isolated campaign spikes.
Recommended next steps
- Refine conversion-page personalization by acquisition source to raise conversion quality.
- Automate alerts for cart abandonment and checkout performance drops.
- Expand the Edito/SEO roadmap on high-margin long-tail intents.