Contexte
Online butchery of exceptional meats: PrestaShop back-office for commerce, WordPress for Edito & SEO, and acquisition optimised for ROAS x4.5 over 5 years. Scope focused on priority journeys and content readability.
Projet
Guarda Pampa
Année · 2020–2025E‑commerce
Technos
En bref
Unified commerce & editorial experienceROAS x4.5 over 5 years
Consulting
Rôle
Growth steering and PrestaShop/WordPress architecture to align premium experience, logistics reliability and long-horizon acquisition optimization.
Le terrain
Mission
Deliver a premium shopping experience without anxiety: demanding product pages (provenance, cuts) and logistics (delivery slots, fees, cold chain) explained at the right time, while building a measurable acquisition engine to optimise ROAS over 5 years.
Livraison
A unified e-commerce experience (PrestaShop commerce + WordPress editorial) and controlled growth: ROAS x4.5 over 5 years via SEO and Facebook/Instagram/Google campaigns.