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Lake Annecy
Projet

Lake Annecy

Année · 2019–2024Tourism

Technos

En bref

Shared Jira steeringAMOA grounded in reality
Client-side PM
Tourism
Rôle

Client-side PM/AMOA for territorial portal scoping: align stakeholders, arbitrate cross-team roadmap trade-offs and secure long-run Jira execution.

Le terrain

Contexte

Client-side PM (AMOA) on the LAAD portal around Lake Annecy: scoping with stakeholders, prioritising change and steering delivery in Jira - the public site remains PHP / Bootstrap for local tourism. Scope focused on priority journeys and content readability.

Mission

Align marketing, partners and engineering on a segmented portal (stay, eat, activities) without a blurry backlog or colliding releases.

Livraison

Structured backlog in Jira, documented trade-offs and releases better synced with destination business needs.

L'enjeu

Align marketing, partners and engineering on a segmented portal (stay, eat, activities) without a blurry backlog or colliding releases.

Structured backlog in Jira, documented trade-offs and releases better synced with destination business needs.

A destination portal is never “just one website”: it is verticals, seasons and actors on different clocks. On the AMOA side, the job is to fold that reality into a clear Jira backlog - what protects the visitor (navigation, readable directories), what serves partners (spotlights, consistent listings), and what can wait for the next cycle.

Contrainte métier

À compléter — budget, délais, conformité ou capacité équipe.

Frictions utilisateurs

À compléter — friction parcours, lisibilité, confiance.

Tension produit

À compléter — priorisation, dette technique, mesure.

Le parti pris

The challenge

Without AMOA, requests pile up from every direction: everyone pushes their section, functional debt grows and no one decides at the right level. We needed a shared language (scope, acceptance criteria) and a single source of truth - Jira - so marketing, editorial and engineering share one roadmap.

The response

Scoping workshops on core journeys (accommodation, dining, activities), slicing work into shippable increments, transparent prioritisation and acceptance testing. The site’s multi-colour design is not decoration: it encodes business segments; AMOA makes sure each colour maps to a useful journey, not a one-off whim.

What changed

Fewer “urgent” items that were never qualified, more traceable decisions: the portal can evolve season after season without every campaign turning into a mini crisis.

Chiffres et écrans

Les chiffres qui comptent

Technical performance

100%

Current performance observed on this project scope: 100%.

100%

Accessibility

96%

Accessibility level observed on this scope: 96%.

96%

Technical quality

96%

Technical quality level observed on this scope: 96%.

96%

Performance globale

97%

SCORE /100

Excellent

Moyenne des indicateurs apres optimisation

Impact et résultats

  • Shared Jira steering. Epics, stories and acceptance criteria to frame portal changes with all stakeholders.
  • AMOA grounded in reality. Trade-offs between visitor needs, partner constraints and engineering load on an existing PHP / Bootstrap stack.
  • Controlled go-live. Functional sign-off before release to protect directories, detail pages and editorial highlights.

Sous le capot

Process & réutilisabilité

Lac Annecy relies on segment-based governance that keeps roadmap decisions readable despite stakeholder diversity and seasonal demand shifts.

Segment-based functional scoping

Stay, eat, activities

Each change is assessed against visitor-use value before prioritization.

  • Needs are sliced by segment to avoid broad, low-action requests.
  • Acceptance criteria are defined per journey type and expected outcome.
  • Priorities are arbitrated by seasonal impact and navigation clarity gains.

Jira as decision memory

Traceability and alignment

Documented decisions reduce reliance on oral arbitration and fragmented context.

  • Business/technical/editorial compromises remain visible to all stakeholders.
  • Shared validation workflow is enforced before production release.
  • Lot tracking includes load, dependency and schedule risk visibility.

Pre-publish quality cycle

Directory and listing reliability

Publishing follows a repeatable acceptance rhythm on high-traffic content surfaces.

  • Listing and highlight consistency checks are run before go-live.
  • Mobile readability and contextual routing are validated on core paths.
  • Recurring anomalies are logged to strengthen prevention in future batches.
Design system
Lake Annecy logo

Sans-serif

Aa

Heading 1

Heading 2

Heading 3

Main Body

Link

Button
Button
Nous contacter

Aperçu du site en ligne

La suite

Project learnings

  • On destination portals, governance clarity is as critical as interface quality.
  • Business segmentation only creates value when translated into concrete, steerable journeys.
  • Traceable Jira trade-offs reduce stakeholder friction over time.

Recommended next steps

  • Formalize a seasonal prioritization calendar aligned with territory demand cycles.
  • Add a pre-publish UX/SEO control grid for strategic listings and directories.
  • Build a reusable request reference to accelerate upcoming roadmap iterations.