Balance a very dense programme catalogue (tracks, levels, campuses, work-study vs initial), a packed events calendar and application conversion goals - without drowning teams or the technical roadmap.
Requests structured in Jira, clearer priorities intake after intake and acceptance aligned with student and family journeys.
A business school website is a content and deadline factory: every intake adds campaigns, events and catalogue tweaks. AMOA acts as a filter - what deserves a product change, what is editorial-only, and what must be explicitly decided in Jira so nothing explodes as a hidden “urgent”.
À compléter — budget, délais, conformité ou capacité équipe.
À compléter — friction parcours, lisibilité, confiance.
À compléter — priorisation, dette technique, mesure.