Contexte
Technopole Agen-Garonne: business park between Bordeaux and Toulouse, sectors (agri-food, logistics, innovation, water & climate, aerospace), location and support for businesses. Scope focused on priority journeys and content readability.
Projet
Technopole Agen-Garonne
Année · 2020–2024Institutional
Technos
En bref
Prioritised territorial storyTangible land and sectors
Technopole
Economic development
HQE
Rôle
Project management and WordPress delivery turning territorial proof points into clear business-location journeys and stronger contact intent.
Le terrain
Mission
Showcase the Technopole Agen-Garonne: A62 location, land, Innovation Campus, sectors and support for businesses.
Livraison
Structured WordPress site, clear sectors and land offers, contact and newsletter journeys optimised.
L'enjeu
Showcase the Technopole Agen-Garonne: A62 location, land, Innovation Campus, sectors and support for businesses.
Structured WordPress site, clear sectors and land offers, contact and newsletter journeys optimised.
Between Bordeaux and Toulouse, territory is also won on the web: the right project should grasp in minutes why to locate here, which sectors anchor the ecosystem, and how to move from browsing to contact. Technopole Agen-Garonne had tangible assets - A62, land, fibre, HQE, campus - and needed a web narrative that chains them without feeling like a PDF brochure.
Contrainte métier
À compléter — budget, délais, conformité ou capacité équipe.
Frictions utilisateurs
À compléter — friction parcours, lisibilité, confiance.
Tension produit
À compléter — priorisation, dette technique, mesure.
Le parti pris
The challenge
Too many strengths kills focus: if everything is “strategic”, nothing stands out. Land offers, sectors, innovation and support had to be prioritised while keeping a simple front door for the rushed company and the curious partner alike.
The response
Editorial and technical scoping, then WordPress as spine: map and land to make the project tangible, detailed sectors for industry talk, support and events to show the place is alive. Contact and newsletter to close the loop without friction.
What changed
An agen-garonne.fr that tells an industrial destination with clear paths - relocate, explore sectors, join support dynamics - and a visual identity that sticks after you leave the page.
Chiffres et écrans
Les chiffres qui comptent
Technical performance
93%
Current performance observed on this project scope: 93%.
93%
Accessibility
100%
Accessibility level observed on this scope: 100%.
100%
Technical quality
75%
Technical quality level observed on this scope: 75%.
75%
Performance globale
89%
SCORE /100
Excellent
Moyenne des indicateurs apres optimisation
Impact et résultats
- Prioritised territorial story. A62, high-speed rail, HQE, campus and sectors sequenced so SMEs, corporates and public partners each find a clear entry point.
- Tangible land and sectors. Maps, available plots and sector pages (agri-food, logistics, innovation, water & climate, aerospace) turn browsing into a meeting.
- Institutional lead generation. Contact, newsletter and events (breakfasts, workshops) wired to the site to capture qualified interest.
Sous le capot
Process & réutilisabilité
Technopole Agen-Garonne turns a broad territorial value set into actionable location journeys through structured editorial production and lead-oriented governance.
Location-intent architecture
Sector, land, support, contact
Content is organized by business decision needs, not brochure accumulation.
- Distinct paths are built by target profile (SME, corporate, public partner).
- Territorial proof points are sequenced for faster comprehension.
- Each strategic page includes clear transitions to contact conversion.
Reusable WordPress templates
Sector pages, land offers, events
Format standardization keeps production speed and consistency under control.
- Unified templates support sectors, available land and events publishing.
- Writing rules enforce business readability and actionability.
- Update process limits cross-section inconsistency over time.
Steering and publishing cadence
Narrative coherence and lead goals
Operational steering links framing, business validation and contact-path performance.
- ClickUp centralizes planning, validation and strategic content release.
- Arbitration is based on lead impact and information clarity gains.
- Continuous improvement loop refines content from field signals.
Aperçu du site en ligne
La suite
Project learnings
- Territorial storytelling performs when economic proof is prioritized by target profile.
- Sector and land pages should work as decision-support tools, not brochure content.
- Well-placed contact/newsletter paths convert institutional traffic into qualified opportunities.
Recommended next steps
- Develop sector-specific pages by audience type (SME, corporate, public partner).
- Set detailed measurement from sector page to land offer to contact submission.
- Launch quarterly refresh cycles for offers and territorial proof points.