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3iS
Projet

3iS

Année · 2025Education

Technos

En bref

Steerable multi-campus governanceMigration & offer consistency
SEO
SEA
GA4
GTM
Automation
Compliance
Project management
Education
Content
Rôle

Digital project lead at group scale: multi-campus governance, content/acquisition/measurement steering, and operational method standardization through ClickUp.

Le terrain

Contexte

Lead the digital ecosystem of 3iS: school websites and candidate journeys, acquisition (SEO/SEA/marketing), automation & AI integration, and consolidation of multi-sites into a more coherent experience. Scope focused on priority journeys and content readability.

Mission

Balance editorial quality (programs, admissions, calendar) with measurable acquisition performance (SEO/SEA) while executing a multi-site transformation, reducing fragmentation and securing releases at group scale.

Livraison

Clearer governance and production chain: more reliable content, better-structured candidate journeys, acquisition strategy driven by unified data, and operational tooling (automation, AI, ClickUp) aligned with admissions cycles.