Contexte
Lead the digital ecosystem of 3iS: school websites and candidate journeys, acquisition (SEO/SEA/marketing), automation & AI integration, and consolidation of multi-sites into a more coherent experience. Scope focused on priority journeys and content readability.
Mission
Balance editorial quality (programs, admissions, calendar) with measurable acquisition performance (SEO/SEA) while executing a multi-site transformation, reducing fragmentation and securing releases at group scale.
Livraison
Clearer governance and production chain: more reliable content, better-structured candidate journeys, acquisition strategy driven by unified data, and operational tooling (automation, AI, ClickUp) aligned with admissions cycles.