Technos
En bref
Digital project lead at group scale: multi-campus governance, content/acquisition/measurement steering, and operational method standardization through ClickUp.
Contexte
Lead the digital ecosystem of 3iS: school websites and candidate journeys, acquisition (SEO/SEA/marketing), automation & AI integration, and consolidation of multi-sites into a more coherent experience. Scope focused on priority journeys and content readability.
Mission
Balance editorial quality (programs, admissions, calendar) with measurable acquisition performance (SEO/SEA) while executing a multi-site transformation, reducing fragmentation and securing releases at group scale.
Livraison
Clearer governance and production chain: more reliable content, better-structured candidate journeys, acquisition strategy driven by unified data, and operational tooling (automation, AI, ClickUp) aligned with admissions cycles.
Balance editorial quality (programs, admissions, calendar) with measurable acquisition performance (SEO/SEA) while executing a multi-site transformation, reducing fragmentation and securing releases at group scale.
Clearer governance and production chain: more reliable content, better-structured candidate journeys, acquisition strategy driven by unified data, and operational tooling (automation, AI, ClickUp) aligned with admissions cycles.
An international school is never “one website”: it is a portfolio of campuses, programmes, admissions and candidate experiences, with recurring operational peaks. As a Digital Projects Responsible, the goal was to turn a fragmented multi-site ecosystem into a system: editorial activation (news/events), candidate portals / student experience, and international applications orchestration via a custom `Symfony` platform. Steering is supported by data-driven acquisition and operations tooled to publish fast without losing quality or traceability.
À compléter — budget, délais, conformité ou capacité équipe.
À compléter — friction parcours, lisibilité, confiance.
À compléter — priorisation, dette technique, mesure.
Map sites, responsibilities, admissions calendars and friction points (data, content, tracking) to overcome “organizational chaos” during peaks. Establish a shared delivery framework (scope, editorial rules, quality criteria, definition of done) and set up decision governance: who decides, when, and with which evidence. Anchor steering on simple rituals (content reviews, framing workshops, pre-release checks) and a shared reading of KPIs. The expected outcome: fewer loops, clearer alignment between goals (admissions, visibility, conversion) and day-to-day execution.
Design the consolidation as an information transformation project: a single model, reusable templates, and an information architecture aligned with candidate journeys (discovery, programme selection, step understanding, application). Secure migrations by protecting SEO signals and key page consistency (metadata, structures, redirects handling, journey continuity). Define localisation rules only where it adds real value (language, specific needs, points of contact), while preventing structural divergence that fragments performance. The goal: a unified candidate experience while keeping necessary adaptation to field realities.
Build an industrial update system: planning, validation cycles, quality checks, and homogenised content (programme pages, admissions pages, news, campus pages). Create a clear production chain (brief -> production -> review -> publish) with shared checklists and measurable criteria (semantic structure, SEO intent, message clarity, accessibility). Reduce team gaps through standard templates and formats, without sacrificing pedagogical quality. Ensure traceability: every content item has an owner, a status, and validation rules-so the organisation learns faster and errors stop repeating.
Build editorial activation through the news/events site, designed to serve multi-campus audiences. The `GSAP / Statamic / Laravel` stack supports a governed publication workflow (publishing, taxonomies, editorial formats) while keeping a strong “quality first” logic: content rules, semantic consistency, and quality gates before diffusion. I also aligned event publishing with admissions and marketing triggers, so news becomes an SEO driver, a social support, and an entry point into key steps of the candidate journey.
Industrialise candidate portals and the student experience with `Vue / WordPress / PHP`: navigation, training presentation, and understanding of steps-while keeping coherence between content pages and forms. On the international side, frame and develop a custom applications platform orchestrated with `Symfony`: back-office, business rules, status workflows and step orchestration (intake, validation, decision, follow-up). The goal is to reduce friction and processing errors, make progress tracking reliable, and give teams a clear view of the pipeline at international scale.
Organise acquisition around measurable journeys: SEO (technical + editorial), SEA (search and lead-generation campaigns, retargeting based on objectives) and multi-channel marketing. Link editorial activation (news/events) to the journey steps: each piece of content strengthens intent signals and routes to the right candidate portals at the right level of detail. Structure strategy around intent: each audience or query must lead to the right step, in the right format, with a promise that matches. Harmonise measurement with GA4/GTM (tracking, events, conversions) to avoid blind spots and keep one reliable baseline. Then drive optimisation: landing page structure, content depth, segment messaging and continuous experimentation (tests, iterations, KPI-driven trade-offs).
Turn core content into a distribution engine: social calendar and multi-format declinations, with consistent narrative and CTA direction. Coordinate with admissions and international teams to keep messages aligned with candidate expectations across languages. Maintain coherence between publications and on-site landing pages through a unified tracking approach and consistent naming conventions. Include student platforms and comparators (type L’Etudiant) in the distribution system so leads and intent are handled in a predictable way.
Use automation and AI as controlled accelerators that protect quality and cadence. For content: draft generation, reformulation, key-points extraction and consistency support, always with mandatory human validation. For steering and operations: automate intake, categorise requests, pre-fill tasks and feed structured information to reduce information loss. For the international candidate pipeline: automate preparation routines (quality controls, notifications) and feed the Symfony platform status workflows with reliable data. For compliance: quality controls and traceability of changes to prevent drift. The intent is not to replace expertise, but to remove friction so the team can spend time on high-value decisions (candidate orientation, messaging, product coherence across campuses).
Introduce a single project reference system: request typology, task templates, naming conventions, follow-up rituals, prioritisation rules and acceptance criteria. Deploy ClickUp as the pivot tool for teams and partners so visibility becomes continuous: before (framing and validation), during (production and reviews), after (measurement, feedback and corrective actions). Standardise definition of done so each deliverable is testable and verified, not simply “delivered at the end”. Train stakeholders and build a shared language across marketing, admissions, academics, content and technical teams-so each change becomes a pilotable and documented unit.
Improve candidate journey clarity and offer consistency while reducing unnecessary variations between sites. Secure releases during admissions periods through validation cycles, quality guardrails and real-time visibility on progress. Strengthen acquisition steering through unified measurement and an operational optimisation loop (SEO/SEA/marketing with conversion tracking and iterations). Establish operational continuity: better-governed content, smoother processes, and stronger iteration capacity as programmes, calendars and market expectations evolve.
Technical performance
100%
Current performance observed on this project scope: 100%.
Accessibility
95%
Accessibility level observed on this scope: 95%.
Technical quality
96%
Technical quality level observed on this scope: 96%.
Performance globale
SCORE /100
Excellent
Moyenne des indicateurs apres optimisation
3iS runs a multi-campus operating model that converts fragmentation into a governable system through shared rituals, reusable production standards and explicit tooling.
Cadence and arbitration
Steering synchronizes admissions, marketing, academic and delivery teams on constrained calendars.
Brief, production, review, publish
Content operations follow one stable pipeline to preserve quality at high volume.
ClickUp as operating backbone
Reuse is driven by explicit methods and templates rather than local habits.
"Elephant (Hn)", "PP Pangram Sans"
Aa
Heading 1
Heading 2
Heading 3
Main Body
Link
Ce site utilise des outils de mesure d’audience (Google Analytics 4) et d’expérience utilisateur (Microsoft Clarity), uniquement avec votre accord explicite. Politique de confidentialité.
Aucun cookie publicitaire ni de suivi individuel n’est utilisé : uniquement des statistiques anonymisées pour comprendre les usages du site.
A unified digital system: editorial activation, candidate portals / student experience, orchestration of international applications, tooled acquisition & measurement, and operational orchestration (automation, AI, ClickUp) aligned with multi-campus cycles.